Diadem placed a full time project resource within OnePath to help manage the design coordination and project communication between ANZ Bank and ING Australia ensuring the on-brand and on-time delivery of the project.
ONEPATH
LAUNCHED NOVEMBER 2010
10 OFFICES AUS / NZ
PLAN, DEVELOP, DELIVER
PROJECT TEAM
DIADEMFUTUREBRAND
BVN ARCHITECTS
M&C SAATCHI
OnePath is the new superannuation, investment and insurance brand wholly owned by ANZ Bank. Previously branded ING Australia, the new OnePath brand launch has been managed by Diadem across Australia and New Zealand.
Diadem worked collaboratively with brand designers Futurebrand in Melbourne and BVN Architects and provided industrial design, documentation and contract management services. All sites were converted over a weekend to coincide with the November 15 brand launch.
Diadem worked collaboratively with brand designers Futurebrand in Melbourne and BVN Architects and provided industrial design, documentation and contract management services. All sites were converted over a weekend to coincide with the November 15 brand launch.
