Visual merchandising in a retail setting is a critical component of the total customer experience. For BMW Australia the high quality and consistent display of its car specifications, literature and accessories is a vital element of their brand story.

BMW GROUP AUSTRALIA

45 DEALERS NATIONALLY

DEALERSHIP POINT OF SALE

BMW TROPHY; DEALER OF THE YEAR AWARDS

AGP CELEBRITY RACE TROPHIES

PROJECT TEAM

DIADEM
A working relationship that spans over a decade, Diadem has successfully provided BMW Group Australia a broad range of industrial design and project implementation services. Including concept design, value engineering, and bespoke procurement solutions for its national dealer network.

- Industrial Design
- Prototyping
- Tender Services
- Bespoke procurement
- Product Research
- Implementation Management